Media giant Fox Sports and the world-renowned gambling company The Stars Group have kicked off their historic partnership this week with Fox Bet. The new sports wagering platform is now available to customers in New Jersey and allows betting on a wide range of live sports and special events.
The launch of the betting platform was this weekend and was followed by an official announcement from Fox Sports, the sports broadcasting division of the Fox Corporation. According to the network, this is the “first-of-its-kind national media and sports wagering partnership” in the United States. Along with the Fox Bet website, the two companies also launched their sports betting app on Apple’s iOS platform and on Google’s Android operating system.
The partnership was inked back in May, when The Stars Group, the parent company of the famous PokerStars brand, signed a deal to offer a sports betting product under the Fox Bet brand. Under the 25-year agreement, Fox Sports acquired shares totaling 4.99% of The Stars Group for $236 million. The deal includes an option for purchasing up to 50% of the betting company over the next 10 years.
This is the first time for a US-based media and entertainment giant to offer a sports betting service using its brand. Canada’s The Stars Group, on the other hand, is present in the US market for several years now, although its famous PokerStars platform has not been the largest and most successful online poker room in New Jersey. With the new partnership and the nation-wide brand recognition of Fox, the two companies aim at attracting casual sports fans and bettors.
New Jersey users now have the opportunity to place bets on their favorite sports, including football, basketball, hockey, baseball, soccer, tennis, and many more. They can do that by opening the Fox Bet website or by downloading the Fox Bet app on the mobile devices. The Fox Bet platform may soon be offered in other states with regulated sports betting. In addition, Fox Sports is expected to launch a free-to-play predictive game on a national level.
Familiar Betting at Fox Bet
The Fox Bet betting platform is not a new website. It simply replaced the BetStars brand, which launched last September and was allowed to take wagers on sports events through an online gaming partnership with Resorts Casino. The rebranded platform continues to operate under the Resorts Digital license and is fairly similar to the old BetStars with just a few key differences.
Still operated by The Stars Group, Fox Bet has a new blue-and-white theme instead of the red-and-white theme bettors were seeing until recently. The new logo can be noticed, as well. Website users can also instantly opt for PokerStars poker and casino products. Other than that, the new betting platform is rather similar to BetStars. Now, New Jersey sports fans can choose from different bet types, including point spread, straight bets, total points, futures, in-game betting, and parlays.
The sportsbook covers all major sports and North American leagues – NFL, MLB, NBA, NHL, UFC, PGA, etc. Bets will be taken also on golf, tennis, soccer, cycling, cricket, darts, as well as various exotic markets. More importantly, the platform facilitates access to Fox Sports content, expert insight, commentary, sports news, as well as scores, statistics, odds updates, and alerts.