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Caesars Entertainment Celebrates Its William Hill Acquisition by the Release of New Sportsbook App in 8 US States

American gambling giant Caesars Entertainment has released a new Caesars Sportsbook application after the completion of its William Hill takeover earlier in 2021.

The sports betting app, which uses the Liberty platform that Caesars Entertainment acquired in its deal with the British gambling company, is already available in eight states across the US – New Jersey, Virginia, West Virginia, Indiana, Colorado, Michigan, Iowa and Tennessee. As revealed by the gambling giant, it also plans to launch the application in the states of Maryland, Arizona and Louisiana when their sports betting markets are officially open.

In Nevada, Illinois and Washington DC – the three territories where Caesars Entertainment offers online gambling services through an in-person registration – customers will be given access to an upgraded version of the Sportsbook by William Hill application.

The co-president of Caesars Digital, Eric Hession, said that the company’s new sportsbook puts the customer and their experience at the center of everything. Mr. Hession explained that bettors would get everything they want in terms of odds, variety of available sports to bet on, and easy navigation of the app’s functions. Chris Holdren, co-president of Caesars Digital, shared that sports bettors deserve a gaming experience that makes them feel like royalty and the company has made everything to make them feel as such.

Caesars Entertainment Took Over William Hill’s Businesses in April 2021

An extensive, multi-million-dollar comprehensive marketing campaign featuring the actor and comedian JB Smoove will be used by the gambling giant to promote the new Sportsbook app, which will also integrate mobile gambling with the Caesars Rewards loyalty program. The latter would provide Caesars’ customers earn rewards at the brand’s casinos by making sports bets.

The chief executive officer of Caesars Entertainment, Tom Reeg, shared the company’s excitement with the launch of the new comprehensive marketing campaign for the operator’s Sportsbook. He further explained that the rebranded and upgraded offerings available would offer the players a great customer experience including flexible betting limits, customized offers, as well as a wide range of betting lines.

Caesars Entertainment took over the British gambling operator William Hill in April 2021 after the two companies’ Boards shook hands on the deal in September 2020. The American gambling operator managed to beat a rival acquisition offer from Apollo Global, as also overcame court action filed by HBK Investments, an investment management fund, which had made the companies postpone the deal’s completion from the initially planned date to April.

As part of the acquisition deal, Caesars Entertainment agreed to pay $4.04 billion in order to take over the British gambling company’s business. However, at a later stage, the American gambling giant announced that the main target of the takeover deal was the acquisition of the US-facing betting business of William Hill. at this point, Caesars Entertainment revealed its intention to dispose of the rest of the British gambling brand’s assets, including William Hill’s retail betting outlets across the UK and its businesses in Europe.

 Author: Hannah Wallace

Hannah Wallace has been part of our team since the website was launched. She has a master’s degree in IT.