India is one of the countries dedicating the year 2018 for quite the development when it comes to its gaming industry and the most recent news coming from one of its major gaming operators further proves it. It has been confirmed that the country’s first mobile lottery app Luckykhel is about to launch operation very soon powered by Sugal & Damani, potentially transforming the next couple of days into a lottery frenzy within the borders of India.
The leading operator with a 75-percent market share is among the several entities permitted to oversee legal gambling operation through a license issued by the government. It has been providing the region with its extensive lottery offerings for the past decade throughout which it has proven its proficiency when it comes to traditional lottery operation. Now it is time for something new and a breath of fresh air could be introduced to the gaming field with the creation of the mobile lottery app Luckykhel.
Operator Strives to Faciltiate Future Operation
In this day and age more and more people use their mobile phones for practically everything, which is why gaming operators turn their eyes towards mobile operation. This makes it easier for players to participate in gaming activities from anywhere, without the need for seeking an actual shop where they could purchase paper tickets. The entire process strives to reduce the paper consumption, as well as make the raffle even more accessible.
Kamlesh Vijay, the company’s CEO stated that by the year 2021 there will be about 468 million individuals using mobile phones on a daily basis, which is a considerable figure worth taking into account when it comes to future operation. With the help of the new mobile platform, players will have the chance to purchase lottery tickets around the clock regardless of when they feel the need for giving their luck a try. Tickets available on the platform of the application will come with prices ranging from Rs 2 to Rs 25.
Android users will be able to experience the innovative for India gaming offering first, as the app will launch on other platforms later. It will aim to be an umbrella application which covers lotteries operating in multiple states. The first states to see lottery tickets being sold through Luckykhel will be to the liking of Goa, Sikkim, and Arunachal Pradesh.
In the upcoming months, the operator will also be working towards introducing the lotteries of states such as Maharashtra and Punjab to the lottery pool. However, individuals permitted to utilize the app will hail from Maharashtra, Punjab, West Bengal, Goa, Arunachal Pradesh, Mizoram, Sikkim, Goa, and Nagaland.
Battling Goods and Services Tax Negative Impact Brings Mobile App
It is projected that lottery operation through the new app will amount to some 5-10 percent of the lottery sales in general over the span of the next year, with goals of increasing this percentage to 45 percent in the next five years. The app is part of the recently launched efforts for a revenue increase and minimizing financial damages caused by the new Goods and Services Tax.
It reaches 28 percent imposed on the face value of lottery tickets state lotteries provided by private distributors while in the meantime, a tax reaching 12 percent was imposed on the face value of lotteries marketed by the state governments. As a result of these changes, lottery operators expressed their discontent through an organized strike.
For the time being it remains to be seen whether the lottery app will provide players with actual paper tickets, making its operation completely legal. It could be recalled that earlier this year Sugal & Damani Group confirmed its collaboration with Canada-based Stars Group striving to explore the new market with the help of an India-facing online poker website.