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Kick Keeps Growing in Popularity among Live Streamers and Followers Despite Criticism over Gambling Content

The interactive live-streaming service Twitch has helped some online celebrities and streamers build their careers by posting videos of themselves for hours at a time and, as a result generating millions of dollars a year. Reportedly, a controversial new platform is making new contracts, and it is dividing the live-streaming sector.

Popular streamers Félix “xQc” Lengyel and Kaitlyn “Amouranth” Siragusa were known as two of Twitch superstars, with them amassing almost 20 million followers on this network alone.

As CasinoGamesPro previously reported, in June, both streamers left the platform in favor of more beneficial contracts with Twitter’s rival platform Kick, which is known for its more relaxed policies and practices, especially in terms of gambling and gambling advertising. At the time, a few popular video content creators left Twitch despite the growing wave of criticism over the personalities attracted by Kick and reports that the new video live-streaming network has links to gambling industry influencers and figures.

Since Twitch was taken over by Amazon in a $970-million deal back in 2014, the platform has been holding almost a full monopoly over the streaming market in the US, with its business becoming subject to rapid growth during the Covid-19 pandemic.

As previously reported, most partnered streamers on Twitch split their subscription revenue in a 50/50 ratio, while some of the network’s most popular content creators agree on more lucrative 70/30 deals. However, last year the platform announced that it would strip some of hose streamers of their large cuts from the deals, leaving them with less money.

Slots and Casino Content Remains Available on Kick’s Front Page

Kick, on the other hand, is gaining speed after launching its service eight months ago. The operation of the live-streaming network was supported by gambling industry behemoths Ed Craven and Bijan Tehrani, who are the co-founders of the online casino, and the popular gambler and gamer Tyler “Trainwreck” Niknam.

The network announced a concept that is pretty much similar to the one on Twitch. However, the new live-streaming service offers its streamers much more favorable conditions with a whopping 95/5 revenue split. A Kick spokesperson described the split “simple back-of-napkin match” for all Twitch creators.

In a statement published on former Twitter, now X, Tyler Niknam, criticized Twitch, arguing that the company, saying that Twitch had managed to build an empire on the backs of its streamers and also had the audacity to split the deals unevenly.

As CasinoGamesPro reported, some of the most popular streamers who once were Twitch superstars, left the network for Kick, saying that the new live-streaming service allowed them to do things they were unable to do before. Lengyel and Siragusa were not the only streamers who have decided to leave Twitch. In the last few months, Tyler “Ninja” Blevins and Hikaru Nakamura have also joined Kick, bringing the new live-streaming network more followers.

Although Kick has also faced some criticism for allowing slots and casino content to remain displayed on the website’s front page, representatives of the network reassured users that the platform would do everything possible to cut off viewers’ unnecessary exposure to such content.

 Author: Hannah Wallace

Hannah Wallace has been part of our team since the website was launched. She has a master’s degree in IT.